Vert
VERT fitness
 
 
 
VERT PRESS
 

VERT™ System Takes Weight Training from the Iron Age to the Computer Age
For the first time, computerized fitness machines allow athletes to train at the same speeds they perform

Santa Monica, CA (July 2007) – Basketball players are leaping higher faster, football players are lunging harder quicker, while baseball players are swinging faster and throwing farther using a revolutionary neuro-muscular training system known as VERT. An acronym for “Velocity Enhanced Resistance Training,” VERT enables athletes to workout at the same speeds they perform.

In fact, some of the world’s leading athletes and trainers, including NBA star Shaquille O’Neal and Olympians Holly McPeak, Lenny Krayzelburg, and trainer to the NBA stars Tim Grover have used the VERT system to give them that all elusive edge in explosiveness over their competitors. Now, for the first time, the same technology is available to any athlete looking for ways to gain greater speed, power and endurance in their particular sport.

“VERT has become the preferred workout method for premiere athletes because it eliminates inertia associated with weights and allows for high-speed training of the type two fast twitch muscle fibers,” said Ed Torkelson, founder and president of VERT Worldwide, Inc. “Using computer technology, VERT analyzes the speed, position and force being applied by the muscles 16,000 times per second throughout the entire range of motion.”

According to Torkelson, VERT trains the nervous system to contract muscles fast. The faster the muscles contract, the faster the limb moves. And the faster the limb moves, the higher the athlete jumps, the harder they hit, the faster they run and the farther they throw. In short, VERT allows the athlete to perform at their maximum potential.

Three pieces of equipment comprise the VERT system, including a leg extension-flexion machine, a bench press, and a multi-function machine that offers 15 different full-body exercises. The machines can be sold separately for between $17,500 and $19,000 or as a set costing anywhere from $47,500 to $54,700. And they can be programmed by a coach, trainer, physical therapist, or by the individual athlete, to provide resistance in all of the following modes, separately or in any combination for: isokinetic, isometric, isotonic, variable velocity and variable resistance.

"The VERT system is absolutely unique in its ability to build fast-twitch muscle strength,” said Clifford Tabin, Ph.D., professor at Harvard Medical School and director of the Tabin Research Lab (focused on fast and slow twitch muscle development).

Each machine records and archives an individual’s information, measuring speed, force and time on every repetition and will graph the data allowing one to compare and analyze their results. Sports medicine expert Walter Theis, M.D., VERT’s national director of sports medicine, calls VERT “an intellectual approach to exercise.”
“Since the computer built into the equipment never gives you more weight or resistance than you can handle, and each workout can be designed and supervised by a professional trainer, it’s really the perfect workout for anybody, regardless of age, ability or athleticism,” Dr. Theis said.

All athletes require not just strength, but speed and power to be most effective. Dr. Theis uses the following formula to explain the secret behind VERT: Strength = Force x Distance. Power = Force x Distance divided by Time. In other words, if two people can bench press 200 pounds they have the same strength, but if one can do it in half the time he is more powerful.

VERT, the brand, is set to power the $15.9 billion U.S. health club industry with Torkelson’s recent decision to franchise in major U.S. sports cities for use by the general public – much to the dismay of the star athletes who would rather keep it under wraps from their competitors.

“I refuse to talk to anyone about VERT because it’s my personal training secret.” -Shaquille O’Neal, (Men’s Fitness Magazine)

The company’s initial growth strategy is to sell up to six franchises by the end of this year in cities which have a professional sports team, such as Los Angeles, New York and Chicago. VERT Fitness Centers are currently established in Santa Monica and Hermosa Beach, California, and in Jericho, New York.

“I have never found a system that gives results like what I have seen at VERT,” said John Perry M.D., a founder of the American College of Sports Medicine, and former team physician for the Los Angeles Rams and Washington Redskins.

About VERT Worldwide, Inc.
Established in 1999, VERT Worldwide is proprietor of what is arguably the most advanced system of fitness training equipment available today. VERT plans to open 320 franchise locations across the United States by 2012. For more information, visit www.vertfitness.com.

 
VERT Fitness
VERT